The business idea

Back in the spring of 2015, I started with the INNOmap project, a ready reference for strategy, business innovation and business development. Hi, my name is Ronald Swensson and I am a business coach at Sellingnet - a Dutch training and performance improvement company. A starting point for this initiative was that there is an abundance of strategy, business innovation and business development tools but it's very difficult to identify the best tools and know which is the most appropriate in a given circumstance. So I saw a real need and there was a business idea.... So I was looking for really practical stuff that could be used in a specific setting to facilitate strategy, business innovation or business development activities. After months of desk research, I had a 'collection' of more than 400 tools. Yet most of them weren't actually tools; they were lengthy narratives, even sometimes vague methods that couldn't be put rapidly into use. So based on a second filter of practicality, I reduced the number to almost a third and then diligently assessed each on its individual merits: How actionable is the tool?, Is there any evidence of impact? And most important: Do I, or would I use it in my practice? This shifting left me with approx. 70 tools. These were the 'best-in-class' tools, the most relevant and usable, that support activities across almost every stage of strategy, business innovation and business development. I developed also approx. 20 tools myself, because some stages could not filled with existing tools. I then evaluated and validated the list with colleagues to make sure that what I had done made sense, that my search had been comprehensive enough, and that every tool was actually useful. After two years of hard work - most tools had to be modified in a more visual language - I present you on this website a collection of tools that serve as a framework for understanding, exploring and decision-making and that will help you to create better business results. The tools - I call them 'INNOmaps' - are quick to use, simple to apply, and designed to help even busy people! The development does not stop here. What today we call 'best-in-class' tools, will not remain forever. Therefore, I ask you to share your experiences with me so that I can further strengthen the tools and make it more useful. I will respond personally to every email and of cause, I will continue adding new and improved tools for you to use! 
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The concepts
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Ronald Swensson is also a bestselling author of management books. See his collection of (Dutch) coaching and leadership e-books on Bookboon.com. Gain new insights into what makes today's modern manager and develop your potential as a leader. Find out how to coach your team effectively. Some of his e-books will also help you develop your emotional intelligence and performance.
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